Consumer engagement: Changing consumer behavior through nudging and gamification


Save water for future generations

Because we can’t live without water … Water is LIFE !!!

Kamstrup wants to engage end-users in daily interaction and/or thinking about their water usage in a way that makes them use/waste less water in a daily basis.

Access to clean water is a global challenge. If the problem is not managed prices for clean water will grow and the cost both in money and CO2 for producing clean water will grow as well. Climate change are resulting in long periods of drought mainly in the US, India and Africa.

Consumers are unaware of how their inadvertent water consumption behavior are destroying the future for the coming generations.


Scale-up Champions offers deep tech startups the opportunity to accelerate their growth through a set of training activities aiming to increase their fundraising capacity and a series of networking events that will connect entrepreneurs, corporates, mentors and investors to build sustainable partnerships and create new market opportunities.

The Scale-up Champions program will carry out a challenge-based selection process to identify the best startups among all the applicants that could solve challenges linked with Green Energy, Fintech, MedTech, Industry 4.0 or Smart Cities. The chosen ones will benefit with:

  • Contact with consolidated European companies and provided with mentoring and expert advice for they collaboration with corporates.
  • Access to business expertise and knowledge
  • Testing their market-fit and scale of their operations
  • Increasing their products or services on the market
  • Pilots with corporations

GE_08 Consumer engagement: Changing consumer behavior through nudging and gamification

Water is currently a limited resource, and potentially a global problem in societies in regions (Africa, California etc.). In 2018 the 3 year long drought crisis ended in Cape Town, but the risk of running out of water is still lurking.

KAMSTRUP is looking for solutions to engage consumer for conscious use of water.

Target group

Societies in regions (Africa, California etc.) where water currently are a limited resource, and potentially a global problem. In 2018 the 3 year long drought crisis ended in Cape Town, but the risk of running out of water is still lurking.

Utilities need to reduce water usage with consumers.

Additionally water utilities can save cost by moving consumption away from peak periods (morning/early evening) and can benefit from a change in consumer behavior.

Possible solution

Consumer apps to visualize consumption data has shown not to have the desired impact regarding changing behavior. Consumers show interest in the early launch of such services.

How might we engage end-users in daily interaction and/or thinking about their water usage in a way that makes them use/waste less water in a daily basis.


  • GDPR limitations
  • Consumer adoption strategy
  • Business model design

Application deadline: Ongoing
Please click on the above link to submit your solution.

Source: Scale-up Champions


Défendre la forêt amazonienne!


🌳 Amazonia forever 🌳 ❤️❤️❤️ 🌳 Amazonia por siempre 🌳 ❤️❤️❤️

For years, Antonio Vicente begged his neighbors to listen to his warning. The water in Pouso do Rochedo, Brazil, was going to disappear and, with it, so would the life in this piece of the rainforest. And he was right. But now, after dedicating the last 40 years to reforesting his land, the water is coming back…and it is all thanks to him.





The Great Green Wall is an African-led movement with an epic ambition to grow an 8,000 km natural wonder of the world across the entire width of Africa.

A decade in and roughly 15% underway, the initiative is already bringing life back to Africa’s degraded landscapes at an unprecedented scale, providing food security, jobs and a reason to stay for the millions who live along its path.

The Wall promises to be a compelling solution to the many urgent threats not only facing the African Continent, but the global community as a whole – notably climate change, drought, famine, conflict and migration.

Once complete, the Great Green Wall will be the largest living structure on the planet, 3 times the size of the Great Barrier Reef.

For more information about The Great Green Wall Initiative, go to:

The Great Green Wall




The science is clear. Climate change is real. Climate change is happening now. Climate change requires immediate and ambitious action to prevent the worst effects it can have on people and wildlife all over the world.

We know that the planet has warmed by an average of nearly 1°C in the past century. If we are to prevent the worst effects of climate change, there is global agreement that temperature rises need to be kept well below 2°C from the pre-industrial era, with an ambition to keep it below 1.5°C. Currently, however, assessments suggest that we are currently on course for temperature rises of up to as much as 4°C or higher.

For more information about: Climate Change and Global Warming



¿QUE PUEDO DECIR? ,hermosa imagen de lo que debemos hacer con la MADRE TIERRA, protegerla.



Save the Planet Earth! Innovations & Future Technology



The OCEARCH an collaborative, inclusive and open-sourced project to geared to helping scientists collect previously unattainable data on animal movements from deep in the world’s oceans.
Track sharks, whales, turtles, seals, dolphins, alligators


¡Muchas gracias a todos y respeto!



再見 * Goodbye  *  Adiós * Au revoir  * Adeus * Auf Wiedersehen * До свидания * Arrivederci  * さようなら * Güle güle * Selamat tinggal *  नमस्ते  * Totsiens * Αντίο *  معالسلامة  * Tot ziens * Adiaŭ * Kwaheri * Do widzenia * Viszontlátásra *


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